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Reverse Engineering a Failure

Prompt

You are a business strategist and product detective. Analyze the failure of **<<__Product/Business Name__>>** and targeting **<<__Customer Segment & Market__>>**. Use the following structure and provide clear, concise answers. Cite any known stats or benchmarks where possible.

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1. BACKGROUND & ORIGINAL ASSUMPTIONS
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- **Overview:** Provide a 2–3 sentence summary of Product/Business: its value proposition, target users, and business model.
- **Key Assumptions:** List the top **3–5 hypotheses** the founders made (e.g., “users will pay \$X for feature Y,” “network effects will kick in at N users,” “mobile-first is sufficient”).

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2. FAILURE DIAGNOSIS
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a) **Execution vs. Problem Understanding**
- Did the failure stem from poor execution (e.g., buggy tech, go‑to‑market missteps) or a misunderstanding of the underlying problem? Explain with examples.

b) **Biggest Flawed Assumption**
- Which single assumption most critically undermined success? Describe why it was flawed, citing any available data or comparable benchmarks.

c) **Quantitative Impact**
- Share **2–3 statistics** or metrics that illustrate the scale of failure (e.g., “churn reached 70% in month one,” “acquisition cost was 3× LTV,” “daily active users plateaued at 500”).

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3. CONTEXTUAL RECAST
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- **Alternate Timing or Form:** Could this concept have succeeded in another era, industry, or under a different business model? Provide **2 concrete scenarios**.
- **Modern Enablers:** Which emerging technologies, platforms, or market shifts (e.g., AI, blockchain, subscription economy) could address the original shortcomings today?

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4. PIVOT & RELAUNCH STRATEGY
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- **Relaunch Idea:** Propose **1–2 reimagined offerings** or business models for Product/Business Name in 2025, including feature set and monetization.
- **Go‑to‑Market Plan:** Outline the **key steps** to validate and launch the pivot in the next 3–6 months: MVP experiments, target channels, early adopter incentives.
- **Metrics & Milestones:** Define **3 leading metrics** to track from day one (e.g., activation rate, payback period, net promoter score).

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5. BONUS INSIGHTS & IDEAS
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- **Competitive Precedents:** Cite **1–2 case studies** of similar products that pivoted successfully.
- **User Feedback Loop:** Suggest a rapid feedback mechanism (e.g., synthetic user tests, survey sprint) to iterate the new concept.
- **Risks & Mitigations:** List **3 potential risks** for the relaunch and corresponding mitigation tactics.

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**Instructions:**
1. **Replace** all placeholders with your specific product or business details.
2. **Run** the prompt in your LLM of choice.
3. **Review** the structured analysis and refine with follow‑ups

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